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Facebook launches scheduled page posts and Other Features

By Austin Amuzie - Wednesday, July 25, 2012


Good News For all Facebook Page owners as Facebook is rolling out a set of new tools for page owners enabling them to schedule posts and market relevant information to selected users. It was a highly requested feature and now it’s available via the Pages Graph API. Facebook is looking deep into the future with this feature
Page admins can now write a post and schedule it to run on the Facebook page anywhere from 10 minutes to six months after it is created using the Pages Graph API.

“If you change your mind about the scheduled publish time of the post, you can change the schedule time or delete the unpublished post so long as the post's original scheduled publish time is at least 3 minutes away,” Facebook engineer Omid Saadati said.

The Unpublished Page Post tool is another rolled out Feature that will give marketers the ability to run sponsored posts without having them permanently plastered on their main timeline.  There might be an offer that’s only available to a few hundred of the people who follow your brand. For those posts, the page admin can sponsor a post, but have it not show up on the brand’s Timeline. This feature is also accessed via the Pages Graph API.

“Admins frequently want to create Page posts that they can sponsor. However, these Page posts usually contain information that are relevant to only a segment of the Pages's audience, e.g., 50% off all women shoes in all the bay area stores,” said Saadati. “Such promoted page posts appear only on the right hand side column, and not on the news feed.”

Facebook also said it was introducing graduated admin permissions for third-party applications. This enables Page admins to grant third party apps with only the selected permissions needed to manage the Page.
This sure is a good news of great tidings for all Facebook Page owners.

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